Sunday, July 24, 2016

The Return of the King Intro: The importance and implications of the decision in Philip Morris v. Uruguay arbitration on the sovereignty in international investment arbitration

Introduction

International investment arbitration developed as a mean of protection of foreign investors against unlawful regulatory interferences of States with their investment. This method gained increasing popularity among investors in the past 15 years, during which more than 500 claims were raised (also referred to as the era of “proliferation”).[1] At the beginning of 21th century, the arbitration tribunals offered high protection to investors through wide interpretations of the substantive standards stemming from Bilateral Investment Treaties (“BITs”). Thus a number of investors used and still uses all covering substantive standards of protections such as Fair and Equitable treatment, indirect expropriation, national treatment, discrimination, full protection and security, due process etc. as a shield against the actions of the state, which had a negative impact on their investment.

This situation raised a number of questions concerning the sovereign power of the State to regulate. It is clear that states limit their sovereign power by entering into international treaties, in which they offer a specific rights and protection to foreign investors. However, the question, which is constantly being discussed by arbitral tribunals, is how much freedom States should have in the exercise of their regulatory power or to what extend they are limited by BITs.

This problematic consists of a range of various sub-topics, from which the most eminent is the topic of public interest. Although the arbitral praxis now mostly agree that State measures in public interest are acceptable even if they limit the investors’ rights, it is not clear under what circumstances such measures can be introduced. Another yet unanswered question is, which goals under public interest are so important as to liberate States from responsibility for their actions harming the investor.

Recently an Award was issued in the Philip Morris v Uruguay[2] case, which dealt with the public interest and its application in international investment arbitration. This decision concerned specifically the protection of public health on one hand, and the protection of the investors’ investment on the other.

As to the factual background, Uruguay adopted two legal acts aimed at the reduction of smoking in Uruguay. The first one was a measure that forced cigarette producers to use 80% of the package for warning texts and pictures. The second measure was prohibiting the selling and marketing of more than one type of cigarettes per family brand. Both these rules interfered with the investors rights, since they significantly limited the way he could sell his products, as well as the variety of the products offered. The tribunal had to decide, whether the actions of State were legitimate or whether they constituted a breach of the BIT.

The tribunal dissmissed all claims, stating that no indirect expropriation occured, neither was there a breach of the Fair and Equitable treatment. Furthermore the tribunal not only upheld the sovereign power of the State to regulate, but also clarified the requiremnts of the States' excercise of its' police powers in order to be legitimate and not in breach of the BIT. The tribunal stressed the high importance of public interest especially public health, and expressed the idea that tribunal should pay high deference to regulatory judgements in such areas. In addition, the tribunal applied a proportionality test in order to balance the States sovereignty and investors rights. Last, the tribunal applied the "margin of appreciation", and stated that under certain circumstances this doctrine is applicable also in investment arbitration. 

In this contribution I will analyse this decision from the viewpoint of clash of sovereignty and investors’ rights stemming from BITs, rooted in international customary law. I will first discuss the tribunals approach to the substantive standards of protection, mainly expropriation and FET. Then I will consider the possible implications of this decision and its legacy. By doing so, I will try to predict a future tendency of tribunals argumentation in IIA as concerning the question of sovereignty vs. investors rights. The analysis will be divided into three articles, in which I will deal with all of the interesting aspect outlined above. The first article will be dedicated to the expropriation claim and the public interest (or police powers of State), the second article will be dedicated to the FET claim, and more specifically to the arbitrariness, legitimate expectations and proportionality and the last article will provide an analysis of the dissenting opinion of arbitrator Born.




[1] UNCTAD. World investment report 2015:Reforming International Investment Governance, United Nations Conference on Trade and Development, United Nations: New York and Geneva, 2015, p. 121
[2] Award of July 8, 2016, Philip Morris Brands Sàrl, Philip Morris Products S.A. and Abal Hermanos S.A v Oriental Republic of Uruguay (Philip Morris v Uruguay), ICSID Case No. ARB/10/7

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